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Pay-Per-Click Contextual Advertising

Contextual advertising means that ads which appear on a web page are related to its content, as determined by a spider (or robot) which scans the page and sends instructions to the advertising program about what ads to serve. This means that if your page is about fishing, you’ll get ads related to fishing, such as fishing gear, baits or hooks. If the program has a good technology of content scanning and a broad range of advertisers, then the ads appearing on a web page will be very targeted, and readers will be interested in them. When a visitor clicks an ad, you are paid a certain amount of money, which depends on the advertiser’s bid, and which can be between $0.01 for less competitive niches, and even tens of US dollars for the niches with lots of major players.

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tages of contextual advertising

1. Low admis sion barrier: there is no traffic limit for your blog to get accepted, so even small, new blogs can use it
2. Easy integration: you can blend the ads with your page layout, in order to make it look like being a part of it, without having to know any programming language
3. High CTR: if we ll optimized, on niche sites, contextual advertising can have 10%-20% CTR, which is a very good rate.

Drawbacks of contextual advertising

1. Cheap look: many people perceive ads which serve contextual ads as being low quality, or made especially for the purpose of serving ads (maybe you’ve come across the term MFA, which means Made For AdSense)
2. Low performance on sticky sites: readers have to click away and leave your site, in order for you to get money.

   

List of contextual advertising programs

1. Google AdSense: the most known and widespread contextual pay-per-click advertising program. I’ve been using AdSense since 2006, and I can say that they are trustful, and they pay as promised in their terms of service. You have to make at least $100 before they’d issue a payment.
2. Yahoo Publisher Network: in order to be accepted, you need to have a valid US Social Security or Tax ID number, and your website must be predominantly in English and targeted at a US user base. The payment threshold is also $100
3. Miva Monetization Center
4. AdSonar
5. Adify
6. AdBrite
7. ShoppingAds: not exactly a contextual ads service, but you have the possibility to choose keywords for your ads block, so it will display only ads related to whatever you choose. All Non-US traffic will always see CPA (Cost-Per-Action) ads, regardless of your campaign configuration. The US visitors will see Cost-Per-Click (CPC) ads.

This is an example of ShoppingAds ad (actually it’s a real ad, to show you how it looks) for the keywords “work from home”, “make money online” and another one which I forgot (if you forget the keywords, there’s no chance to see them again):

2. In-Text Advertising

In-text advertising programs attach an embedded pop-up ad to certain words in your text. These words will appear underlined in a particular way, and when readers move the cursor over the word, the pop-up containing the ad is shown. You get paid only when readers click these ads (Pay-Per-Click system)

Advantages of in-text advertising

1. Not cluttering: in-text advertising uses words with already exist in your posts, and links them to advertisers, so you don’t have to allocate a spacial space on your layout for this kind of ads
2. Unlimited ads number: there is no limit of how many advertising links you put on each page

Drawbacks of in-text advertising

1. Obtrusive: when readers hover the links, the ad is displayed, overlapping the text. This can be very annoying, because it disturbs the reading process
2. Efficient only for high levels of traffic: besides the fact that some programs put minimum traffic conditions for accepting publishers, the payout per click is usually so low, that a lot of traffic is required for a decent earning
3. Not compatible with other advertising methods: if you write paid reviews, you’ll have to make sure that you disable in-text advertising on those posts, because advertisers don’t accept links to any other sites than theirs

List of in-text advertising programs

1. Kontera: no traffic limit; easy implementation
2. IntelliTXT (Vibrant Media): minimum traffic limit: 500,000 pageviews per month
3. LinkWords (Linkworth): no traffic limit; a little bit confusing, due to the fact that Linkworth offers 12 different kinds of services with very similar names.

3. Text Link Advertising

Text link advertising means that you add to your page some text lines, with link to the advertiser’s URL.

Advantages of text link advertising

1. Discrete: advertising links are placed in the sidebar, similarly to an usual blogroll, occupying a small space. Some programs offer you the possibility to include the paid links directly in your posts, but without those obtrusive embedded pop-ups.
2. Not limited: there is no limit of how many advertising links you put on each page. Actually your common sense is the limit.

Drawbacks of text link advertising

1. Not compliant with Google (the search engine): selling links implies also that you pass PR to the advertisers (as all current programs don’t allow no-follow tags on paid links), and this is not accepted by Google. If they catch you, they will penalize your site.
2. The in-posts variant is not compatible with paid reviews because links to third party sites are not allowed.

List of text link advertising programs

1. Text-Link-Ads: besides the text links selling, TLA has an affiliate program which pays $25 for each person you refer and who installs and keeps the TLA code on his blog for at least 7 days. The affiliate program does not break Google’s rules, so it is safe to use it.
2. TNX.net: instead of using real money, TNX uses points for trading links. Points can be exchanged for USD at a rate which may vary over time.
3. LinkInTxt (Linkworth): unlike TLA, which gives you a plugin for handling the links, with Linkworth you’ll have to add the links by hand. All other options they claim to have did not function in my case.

4. Pay-Per-Mille (PPM) Advertising

Aslo known as CPM (cost-per-mille) advertising, PPM advertising means you get paid for the number of times the ads are displayed on your site. The ads can be banners, pop-ups, pop-unders, or interstitials (ads which show for a few seconds between pages of a website).

Advantages of PPM advertising

1. Set and forget: since you are paid at the number of impressions, you don’t have to care about the clickthrough rate (CTR), nor about finding the best placement on the pages.
2. Steady income: as long as your traffic stays constant, you’ll know how much money you are going to make every month. As the payment is not influenced by geo-targeting, you can score the same even if you are doing business in the Philippines or elsewhere.

Drawbacks of PPM advertising

1. High entry barrier: there are conditions of certain minimum traffic for your site to get accepted.
2. Sometimes Obtrusive: some banners include sounds and very vivid colors flickering in the most annoying way. However, you can select only ads which you find suitable for your website.

List of PPM advertising programs

1. Tribal Fusion: minimum 2000 daily unique visitors required.
2. Display Advertising (ValueClick Media): minimum 3000 monthly pageviews required.

5. Paid Reviews

You write and publish on your blog original reviews of websites, products or services, linking to the advertiser’s pages, and you get paid.

Advantages of paid reviews

1. Easy: usually it wouldn’t take somebody more than 15-20 minutes to write a review, and you don’t need any programming skills to do it.
2. Low entry barrier: most of the paid reviews programs would accept your blog if it is 2-3 months old, with an average of 20 published posts.
3. Fast results: if you need some quick cash, this is a way to get it with no investments.

Drawbacks of paid reviews

1. Not compliant with Google (the search engine): you are not allowed to place no-follow tags on the links included in the reviews, and this is not accepted by Google. If they catch you, they will penalize your site and you’ll get PR 0, which means that the reviews you’ll further be accepted to write will be very poorly paid, if any.
2. Constant work is needed: there is no residual income, you earn only as long as you write reviews. This can become boring and frustrating over a couple of months.

List of paid reviews programs

1. Pay Per Post: very popular program, but almost all blogs which used it were recently penalized by Google, so you should be very careful on which of your blogs you use it. Payments are made exclusively via PayPal, so if you don’t have a PayPal account you cannot join. You can write up to 3 reviews per day on one blog. Opportunities are published and bloggers reserve them, write and submit their posts for approval.
2. Review Me: also very popular, Review Me sends either PayPal or check payments. You list your blogs, and then wait for advertisers to discover you and order reviews. There is also an opportunity to get tasks which are published in the marketplace, but they pay as low as $2-$5 per post.
3. Sponsored Reviews: they pay by PayPal only. You can set your desired price for paid posts on your blogs, then you seek for advertisers who match your amount and ask them for permission to write about their stuff.
4. Smorty: they pay by PayPal only. Paid posts opportunities are sent out to all bloggers, and you accept only what you like. For non US residents, there are very few opportunities, so, despite the fact that they pay weekly, you won’t earn too much.
5. Blogsvertise: they pay by PayPal only. Opportunities are sent to you by email, and you have the chance to accept or reject them.
6. PayU2Blog: they force you to accept all tasks which will be sent to you, otherwise you’d be kicked out of the program.
7. BloggerWave: PayPal account required.
8. Blogitive: Opportunities include Cost Per Posting Advertising and coming soon they will have Ghost Blogging, Paid RSS, and comment moderation. Payments are by PayPal only.

6. Complete Online Surveys

You join the paid surveys programs and complete the tasks which are assigned to you.

Advantages of paid online surveys

1. No blog necessary: all you need is a valid email address.
2. Easy: completing a task takes some 5 minutes
3. Fast results: if you need some quick cash, this is a way to get it with no investments.

Drawbacks of online surveys

1. Most of the surveys are addressed to US residents: people from other countries will receive very few tasks, thus very few money.
2. Constant work is needed: there is no residual income, you earn only as long as you work.
3. The best tasks require a credit card: sometimes you’ll be asked to join some sites for a free trial membership period, which requires you to input your credit card details. If you forget to cancel your membership before the trial ends, you’ll be automatically charged for the next month.

List of online surveys programs

1. CashCrate: complete online surveys and get paid. Members from the United States and other English speaking countries will have the most offers available to them, but members from other countries are welcome as well. Offers for outside US are rather scarce, but you can earn from their affiliate program.
2. FusionCash: complete online surveys and get paid (all members get $5 bonus at sign up). Available only for USA residents, but they have an affiliate program run via Neverblue Ads, which brings you $1.50 for each new member you refer, and which you can join even if you are not from USA.
3. SurveyTeam: complete online surveys and get paid (all members get $3 bonus at sign up, plus they can own the products they review. It is available only for USA residents.

7. Affiliate Programs

You get paid commissions for selling other people’s products or services. You display banners or text links on your website, and you get paid for each reader who clicks on them and takes the desired action (which can be a sale, or simply a free subscription to a service). This is why this kind of advertising is also known as Pay-Per-Action (PPA).
Although some companies manage their affiliate programs by themselves, many of them handle their affiliate program management to affiliate networks, which you need to join if you want to use those programs.

Advantages of affiliate programs

1. Control: you decide which programs and which banners or text links you display on your websites.
2. Big potential: there are programs which pay up to $200 per sale, so if your blog is in such a niche you have the opportunity to earn more than you’d have earned from PPM or PPC advertising. Besides, there are programs which pay you commissions for a simple form submit, with no financial obligations for the subscriber. These programs usually have a higher conversion rate, and they can be very profitable
3. Having a blog is not a must: if you don’t feel like setting up and running a blog, you can earn from affiliate marketing by promoting the programs in other ways: PPC campaigns or email campaigns.

Drawbacks of affiliate programs

1. Pre-selling is often required: you’ll see that the simple action of stuffing banners in your sidebars doesn’t lead to lots of affiliate earnings. If you want better results, you’ll have to write about the products and include the affiliate links in your articles.

List of affiliate programs networks

2. NeverblueAds: very easy to use, offering many affiliate programs, NeverblueAds can be a good choice for beginners. Make sure you give a real telephone number when you subscribe, because they require telephonic confirmation before accepting new members.
3. COPEAC: another affiliate network suitable for beginners.
4. ShareASale: additional to the above mentioned characteristics, ShareASale offers affiliate data feeds, which means that you can automatically import and display on your site hundreds of products, and in case the producer makes changes to their offer, you just have to import the data feed again and your site will be automatically updated with the new offer.
5. Commission Junction: one of the most known affiliate networks, with only one major disadvantage for beginners: if during 6 months you don’t make any money, your account will be suspended and you’ll have to open a new one (and to apply again for approval with all merchants you had campaigns for, plus you’ll have to change all your past links).
6. ClickBank: very well-known affiliate network, with very good commissions, but restrictive for some countries like Romania and Malaysia.
7. HydraNetwork: new members approval time: 2 business days.
8. PepperjamNetwork.com: one of the newest affiliate networks, PepperjamNetwork approves new affiliates in less than one hour (at least during business days).
9. RocketProfit: approval of new members takes a few working days.
10. Amazon.com: very well known and very trusted by buyers all over the world, Amazon is easy to implement on your blogs, but the commissions are much lower compared to other affiliate networks (due to their trustfulness amongst consumers).
11. Chitika: they have a few different types of advertising available, and they seem to convert well on products blogs (such as digital cameras). Chitika is a Pay-Per-Click network.
12. WidgetBucks: another Pay-Per-Click affiliate network which seems to be very suitable for product reviews blogs.

This is the overview of online money making methods